TV Ad Campaign Urges Local Community to Open Hearts and Homes to Foster Care

In a groundbreaking move, Rotherham Council has launched its first-ever television advert to promote fostering and encourage local residents to consider opening their hearts and homes to children in need. The 30-second commercial, employing the targeted capabilities of Sky Adsmart, is set to captivate households across the area. Additionally, the advert can be viewed on the Council’s YouTube Channel, with plans to share it extensively on social media.

This innovative television campaign forms part of an extensive initiative by the Council to raise awareness about the tremendous impact foster carers can have on the lives of vulnerable children in the community. Complementing the television outreach, the Council has also invested in radio advertising, local press coverage, and prominent roadside billboards, ensuring a comprehensive and far-reaching message.

Research has unveiled a nationwide need for 8,000 additional foster carers to address the pressing demand for suitable placements for looked-after children. In Rotherham specifically, the Council is urgently seeking foster carers from diverse backgrounds and all walks of life to join the Fostering Rotherham family. The Council wants to emphasize that anyone, regardless of employment status, age (as long as 21+), sexual orientation, marital status, parental status, or housing situation, can make a difference.

Councillor Victoria Cusworth, the Cabinet Member for Children and Young People at Rotherham Council, expressed admiration for the existing foster carers, labelling them as unsung heroes. Through this campaign, the Council aims to shed light on their invaluable work while inspiring more individuals from the borough to become foster carers. Acknowledging the challenges of fostering, the Council offers increased fees for carers, including additional payments for those caring for children with complex needs.

Furthermore, foster carers receive extensive support, including expert assistance, therapeutic resources, training, and access to the supportive Fostering Rotherham community.

To learn more about fostering in Rotherham, visit www.fosteringrotherham.com or contact the Fostering Rotherham team at 01709 357 370. The Council welcomes individuals willing to open their hearts and homes, providing a safe and nurturing environment for children in need. Together, the community can make a significant difference in the lives of vulnerable children, ensuring they have the love and support they deserve.

Editors comment:

Rotherham Council’s Inspiring TV Ad Campaign Seeks Foster Carers to Transform Lives”

Rotherham Council has embarked on a trailblazing television advertising campaign to ignite a spark in potential foster carers and encourage them to change the lives of local children. With its first-ever TV advert, Rotherham Council aims to captivate viewers’ hearts and minds, showcasing the rewarding nature of fostering. By leveraging the targeted capabilities of Sky Adsmart, the 30-second commercial will reach specific households, while its online presence on the Council’s YouTube Channel and social media platforms will broaden its reach even further.

This television campaign is just one piece of a comprehensive puzzle as Rotherham Council endeavours to raise awareness about the urgent need for foster carers. Radio advertisements, local press coverage, and prominent billboards form part of the Council’s multi-channel approach, ensuring its message resonates with potential foster carers from all corners of the community.

Alarming national statistics indicate a shortage of 8,000 foster carers across the country, leaving vulnerable children without stable and nurturing homes. Rotherham Council urgently requires foster carers from diverse backgrounds to step forward and join the Fostering Rotherham family. The Council emphasizes that age, employment status, marital status, sexual orientation, and housing situation should not hinder anyone from making a life-changing difference.

Councillor Victoria Cusworth, the Cabinet Member for Children and Young People at Rotherham Council, acknowledges the invaluable role of foster carers, labelling them as unsung heroes. Through this campaign, the Council aims to shed light on their incredible work while motivating more individuals within the borough to consider fostering. The Council’s recent increase in fees paid to foster carers, coupled with comprehensive support and resources, highlights their commitment to valuing and empowering foster carers. From expert assistance and therapeutic support to a fostering community that shares knowledge and experience, the Council ensures that foster carers have the necessary tools to navigate the challenges and decisions that come with fostering.

For more information about fostering in Rotherham, individuals can visit www.fosteringrotherham.com or contact the Fostering Rotherham team at 01709 357 370. Rotherham Council urges the community to open their hearts and homes, providing a safe and loving environment for children in need. Together, they can transform lives and create a brighter future for the most vulnerable members of society.

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